PERSONAL BRAND IDENTITY
LOGO : Design Rationale I created a logo for the "Fizah Bakery" brand that is cozy, amiable, and home-made. A round, scalloped badge that resembles a quality mark is used in the logo. This form demonstrates the bakery's integrity, compassion, and homemade love. Additionally, the scalloped edge adds a lovely and intimate touch, bringing the company closer to its target audience. Peach and light pink are the primary hues. Pink evokes feelings of sweetness, joy, and femininity, which is consistent with the notion of lovingly baked cakes and sweets. Peaches provide additional coziness and warmth, which promotes contentment and relaxation. These hues were selected to establish a warm and inviting brand and to develop a deep emotional bond with consumers. The name "Fizah Bakery" is written in a loose script style for the font. This gives the brand an approachable, intimate, and heartfelt appearance. In order to make the tagline "Homemade Cake & Cookies...